New Logo Unifies the Organization’s Suite of Brands
NEW YORK, Feb. 6 – The Major League Baseball Players Association today announced that it has updated its historic shield logo.
The modernization of the Players Association shield, which was designed more than 50 years ago, will align it with the MLBPA’s other organizational logos such as the Players Trust and MLB Players, Inc., for a more cohesive suite of marks and variations. Within the new MLBPA brand architecture, fonts, color palette and styles have been unified.
“Our union is growing exponentially with the addition of Minor Leaguers to our fraternity, so we felt this was an appropriate time to modernize our historic shield logo,” said MLBPA Executive Director Tony Clark. “Our goal was to retain the fundamentals and essence of the original logo, which Marvin Miller helped design, while refreshing it with bolder, richer colors that symbolize our union’s strength through unity as well as its standing in professional sports and the labor movement.”
The updated MLBPA logo features a richer, bolder color palette and a modernized player silhouette, capturing Players’ athleticism through the grace and power of the swing.
The organization began an internal rollout of the new logo last week and the new branding is being introduced externally.